Zak Berg

Head of Client Excellence at ADsorbed

About Me

I am Head of Client Excellence at ADsorbed, a lead generation and paid advertising agency focused on helping professional services firms grow with confidence. I work closely with the team at Shore Wealth to support their outreach and client acquisition efforts—helping to ensure that every lead receives a timely, professional first impression.

As part of my role, I actively manage and contact leads on Shore Wealth’s behalf, guiding prospective clients through their initial enquiry and helping them book discovery meetings with the Financial Adviser, Freddie Ansah. My goal is to build trust from the outset, ensuring that each person feels informed, valued, and confident about taking the next step.

I collaborate directly with the Shore Wealth team to align messaging, improve lead quality, and refine the client journey from first click to first conversation. By combining Shore Wealth’s expertise with Adsorbed’s proven outreach strategy, I help create a consistent, credible experience that supports long-term client relationships.